How Will PWR Tools Work? What is a PWRplay? FAQ What Partners Say

What is a PWRplay? A PWRplay is a turnkey program that combines three-dimensional direct marketing and telemarketing. In a PWRplay, a large box containing a premium and personalized marketing materials is dropped to a list of decision-makers. Prospects respond through online data capture at a personalized web page, and leads are reported and managed through a PWRline™ lead management system. A portion of the premium (example: the remote control unit for a remote control vehicle) is withheld until the prospect agrees to a meeting and is delivered by the sales force at the meeting. Telemarketing calls are made to call verify the database, alert prospects that an intriguing package is on its way, and encourage non-respondents to respond. The PWRplay is a proprietary demand generation system developed by Bazzirk, Inc. PWRplays have been widely tested and proven to be a cost-effective, accountable means for setting meetings with technology decision-makers. The programs have a long track record that extends to decision-maker audiences in a wide variety of markets and marketplaces, in the private and public sectors and throughout North America and Europe. PWRplays have a well-established history of maximizing response rates and ROI, shortening sales cycles, lowering barriers to sale, and offering the lowest cost per meeting in comparison to other decision-maker demand generation techniques such as telemarketing, advertising, and conventional direct marketing. * Results vary, and are not guaranteed. Copyright © 2006 by Bazzirk, Inc. Bazzirk, PWR, PWR Tools, PWRplay, and PWRline are trademarks of Bazzirk, Inc. All other trademarks, copyrights, and logos are property of their respective companies. All specifications and other information in this document are subject to change without notice.