How Will PWR Tools Work? What is a PWRplay? FAQ What Partners Say

FAQ What makes you confident that PWR Tools represents the best use of our marketing funds? PWR methodology has been widely tested and refined over a period of a decade. It is a very reliable way to begin new relationships with decision-maker prospects. When measured against other methods of executive-level demand generation, such as telemarketing, advertising, and other forms of direct marketing, PWRplays consistently produce: The highest number of meetings in the shortest time The lowest cost per meeting and cost of sale The highest ROI The shortest sales cycle Who will we be dealing with for the implementation of this program? HP's designated vendor for PWR Tools is Bazzirk, Inc. PWRplays are a proprietary methodology created by Bazzirk in the mid-1990's and refined ever since. The plays have been used with great success by a number of HP Partners. Bazzirk, Inc. is a seventeen-year-old company that creates and distributes technology marketing materials globally in eleven languages. Bazzirk will manage the PWR Tools program on a turnkey basis and will be your contact for the program. What kind of response can we expect from the program? As with any marketing program, results are not guaranteed. Historically, PWRplays using premiums similar to the one being used in this edition of PWR Tools and delivered to a similar prospect audience have produced an average response rate of just under 40%. HP partners participating in the Pilot Edition of the PWR Tools campaign have so far experienced response rates between 26% and 68%. If these ranges hold true for PWR Tools, you might anticipate creating between 26 and 68 meetings with decision-makers by using a 100 contact PWRplay*. ROI from PWRplays has typically been much higher than return from comparable demand generation programs because: The PWRplay creates a large number of meetings with decision makers in a very short time Contact information for decision-makers who receive the play is verified by telephone The fun nature of the approach tends to break down barriers to sale and help sales people bond with potential customers A number of companies using PWRplays have reported that their sales cycle time has been reduced by up to 50% by the factors above Where will the databases for the program come from? HP's designated vendor for PWR Tools, Bazzirk, Inc., will contact you to gather information on your market and the audience you wish to reach, including the specific title(s) of decision-makers you want to sell to. Bazzirk will then pull the targeted contacts from HP-supplied databases, will work with you to eliminate current customers from the list, and will call verify the contact information. If you choose, you can supply your own database (or any number of contacts) for use in the program. Your database MUST include full information for each contact (name, title, company, complete physical address, phone number). Bazzirk will call verify the contact information. How do I register to participate? Submit your registration at Register Now. Your representative at Bazzirk, Inc. will contact you within one business day to discuss the audience you wish to reach, the market area you wish to target, and other details. You will need to fund the program in advance. * Results vary, and are not guaranteed. Copyright © 2006 by Bazzirk, Inc. Bazzirk, PWR, PWR Tools, PWRplay, and PWRline are trademarks of Bazzirk, Inc. All other trademarks, copyrights, and logos are property of their respective companies. All specifications and other information in this document are subject to change without notice.