Sales people around the world love PWR methodology because it:
Creates a large number of meetings with prospects in a very short time
Significantly shortens sales cycles
Lowers barriers to sale
Is a turnkey, automatic process: just watch the leads come in and set the meetings!
Sales Tips: Using PWR Tools to your best advantage
1.
When you receive an eMail notification that a prospect has responded, call the prospect immediately and schedule the meeting. The faster you call, the more successful you will be in setting meetings and closing sales.
2.
Use the lead information in your PWRline lead management system. You’ll see all the leads in real time, see how the leads have answered questions, and you can download lead data for upload into your CRM or contact management system.
3.
Take advantage of the "fun" in the program. The informality of the sales situation created by your bringing in a remote control for a racecar can work for you by lowering the barriers to sale. Anecdotes from the field include stories of prospects running their new car down the hall and playing with it in front of other decision makers. Many times the new "toy" will lead the prospect to talk about their children, and help you begin a personal relationship with the prospect. At the same time, you can make the first meeting a very productive sales call. Most prospects don't respond just to get the remote control. They have a genuine interest or need for the products and services described in your PWR Tools marketing materials.
4.
In follow up, refer to the PWR Tools premium as a reminder of your first sales visit: "We’re the company who brought you the remote control for your racecar." The memory of your first visit will stick with the prospect for a long time, just as the racecar will tend to sit on their credenza as a reminder.
